“Applying for college is not what it used to be. It is insanely more competitive these days and if you can afford the help of a professional, get it” according to parent quoted in an Atlantic article. College admissions has become a hyper-competitive and important part of a student’s educational journey. As colleges routinely receive thousands of applications and students are applying to more and more colleges each year, admissions has become a sophisticated and confusing process, especially for parents who are unfamiliar with the US educational system and just want the best for their children.